Five Reasons You Should Hire a Graphic Designer?

Eye-catching and visually appealing graphic design has become an absolute necessity for every business. A distinctive visual presence will help your business easily stand out from the crowd. In fact, a well-designed logo will garner global attention and recognition for your brand and its products. That’s why all leading businesses and reputable brands invest heavily in graphic design.

The customers are now more tech-savvier. And, professional graphics will perfectly capture their attention & convince them that your business is reliable. Now, when it comes to designing graphics, it’s paramount to hire an experienced professional graphics designer. But, why you should hire a graphic designer? Well, you can actually enjoy numerous benefits by hiring a graphic designer. For your reference, five key reasons are listed below:

1. Saves Time:
By hiring an experienced graphic designer, you can actually save your time and focus more on your core business activities, such as revenue, growth, and performance of your products. In the meantime, the professional graphic designer will craft a unique logo that will appeal your target audience. Note, graphic designers possess the right skills, experience, knowledge, and tools to perform the job (quickly and efficiently).

2. It’s Cost-Effective:
You may not realize that hiring a graphic designer will prove to be profitable over the long run. But, you must know that it certainly cuts down your overall marketing cost (once your brand has a promising logo).

3. Competitive Edge:
As discussed in the earlier section, a well-designed, promising, and unique logo will help your business or services stand out from the crowd. In this era of such a highly competitive market, you need to create a distinctive, appealing, and one-of-a-kind logo that can capture the attention of your qualified prospects or target audience. This milestone is not readily achievable if your graphic designing is handled by an inexperienced and incompetent person or a novice. Therefore, you must hire a professional graphic designer to gain a sharp advantage in this competitive edge.

4. Consistency:
The most crucial factor of any brand marketing lies in its consistency. Your message should be consistent. Starting from your website to your logo, the graphic designing should be coherent and cohesive throughout. And, only a professional graphic designer will help you achieve that.

5. The Professional Touch:
Featuring years of solid experience and comprehensive skill, graphic designers will add a sense of professionalism and expertise in your branding. They will overcome all the shortcomings & help your brand to gain a much-needed recognition.

These five reasons prove that hiring a professional graphic designer is extremely important for every business. Here’s a look at how to choose a good one:

What color palette should you pick for your branding?

 

Do you know color only can make your website distinct? Yes, this is true. The color of your site conveys the overall feel and mood of the site. It also plays a significant role in helping the internet users recognize your brand quickly and can, in turn, lead to increased sales. So choosing the right color combination for your site is quite important. However, it may not be accessible to many people who are new to web designing. You can be confused about what colors to choose, and this is normal. In this article, I will take you through some tips to help you choose the right color scheme of your site and make it as appealing as possible to your prospects and customers.

1. Choose a natural palette of colors.
Choosing natural colors rather than their artificial counterparts is a good idea for any site. You should combine them in such a way that they bring about the emotional response you would like from your customers. Avoid using unnatural colors like bright red or green as they can cause eye fatigue and thus chase away your site’s visitors.

2. You should create a strong contrast between the page’s text and its background.
The best and the most used combination is black text on white background. However, there other good color combinations you can use as well. Besides white color for your background, you can use dark blue, black and gray. But this situation changes when you want to promote a product. In this case, it’s good to use desaturated colors.

3. Choose three different colors and use them consistently throughout your site.
To create a good experience for your site’s visitors, using chromatic harmony is highly advised. You can also select 4 to 5 colors, but if they exceed that, they will create inconsistency on the site and also be an eyesore to your site’s visitors. This can make them avoid some parts of your site.

4. Consider people with visual disabilities
While designing your site, you should understand that you will have different kinds of people visiting your site. The response to colors will depend on factors like age, gender, and cultural background.
The elderly like sites with restrained and sober colors while youngsters will find bright and vivid colors more pleasing. Men also tend to prefer orange and blue to yellow and red while women yellow to orange and red to blue. Don’t assume all women like pink color and thus apply it to your women products website.

These are some tips to help you choose a good color combination of your site. Most importantly, keep it simple. Don’t use many colors thinking that they will please your visitors. Understand your target customers and choose their favorite colors.

How to Keep Your Brand Consistent Across Social Media

In an era where branding plays a decisive role in a company’s sales and revenue, consistency and safeguarding measures are of the essence. You might wonder – why is it so important to keep a brand image consistent? Consumers identify and associate feelings with your products based on logos, images, graphics and so forth. Hence maintaining consistency is key to maximize profits. If you’re running heavy promotions on social media, here are a few tips on how you can achieve a great level of consistency with your branding:

1. Pay Attention to Basic Design Elements
All social media platforms offer a ton of customization options. While you may end up creating a stunning promotion page, people often forget to fine-tune and maintain consistent branding colors, fonts, logos and other visual elements. No matter how unique or different your promotion may be from the last one, make it a habit to:

  • Maintain original branding color scheme.
  • Communicate your company’s mission statement or message.
  • Make sure all newly introduced visual and social signs are consistent with your previous work.

2. Employ a Familiar Language
All internet marketers know this fact – content is what drives traffic to your website or in this case, your social media page. Ask your writers to maintain the same tone and flow in everything that you put out. It’s important not to sound different in every other blog post – you may end up confusing your audience.

Also, adopting a completely different message might force search engines to take you further away from potential customers. Imagine writing a series about professional car washing services with relevant headers and titles and then switching to a completely click bait driven, aggressive writing style. Public opinion on your company is going to change in a matter of days.

3. Learn The Art Of Newsjacking Effectively
Interactions, light-hearted posts, comments – all brands enjoy these innocent pleasures of being part of a social network. But like in the movies, you can’t step out of character. You can’t post or comment on issues that are outside of your domain without carefully curating it. Every time you post something that is not useful or irrelevant, people will stop recognizing you as an authority in your business area.

Newsjacking is an art. Let’s understand this better with an example. Imagine you’re selling power generators: “Did Hurricane Katrina just affect your city? Time to install some generators!”

This is a great example of maintaining consistency on social media while staying relevant with current affairs at the same time.

How to design a great landing page

Just like in real life, the first impression is significant online as well. As the users are being given more & more choices, they do not waste much time on poorly designed landing pages.

A user usually judges the perceived functionality and aesthetic beauty of a website in less than a second. Similarly, if a user does not find the landing page to be great, he/she will get out of it in less than a second. The following ideas will help you in designing a great landing page.

Give the Landing Page One Single Objective
Before you start working and investing your time in sharing, copy, and design inspiration, you must know what exactly the landing page’s goal or purpose is. The primary objective will guide you through the process of the entire design and make sure that as soon as you launch it, you will know whether the landing page will be successful or fail.

Know Your Customer
This is the second thing that you should ensure while building your landing page. Just the way you would want to know what you will get from this page, the audience would want the same thing from the page. In order to ensure that, you will have to design the landing page in a way that it speaks or interacts directly with the audience.

Use Enough Design, Don’t overdo it
You should design your landing page in a way that it stands out in the crowd. You will only have less than a second to grab the attention of the user. The design of your landing page should help it look different from all the other landing pages. And you can design without buying expensive software:

Focus on the User Experience and Use it to Convert Visitors to Customers
Once you have grabbed the attention of a user & convinced him/her to stay for more than a second, the actual work begins. You should think like a customer and find out what a potential customer would want from a landing page. The landing page should not waste the customer’s time and should engage the customer.

Build, Measure, Learn and Repeat
A fruitful and great landing page can be considered like one living organism. Learning and measuring from data is a very important way to make the most of the campaign. If your landing page has a low rate of conversions, then that could be for many reasons. But mainly it is because that your customers are not getting what they are searching for or consider valuable.

To summarize, a great design for a landing page will need the following five things.

  • A clear understanding of the objective
  • A precise knowledge of the ideal consumer
  • A unique and special design, which grabs attention
  • An enjoyable experience, which will make the users convert
  • The ability to measure and track the actions of the user.
  • A great landing page informs and delights.

What is the Logo Design Process

Before you get too busy with the actual design of the logo, you should understand what exactly a logo is, and what its effect should be upon onlookers. A logo is something that is the companies or products identification. This identification is usually shown through the means of a symbol, signature, or a flag of some type. Now, it should be understood that a logo does not directly describe the business. It is complicated. A logo receives their meaning from the type of quality of the very thing that they represent — not the other way around, as many would assume. Logos are present to create a source of identification, not an explanation. In short, what a logo appears to look like is not an important as what it means. Why should a company have a good logo? Read more here.

To further explain this concept, you should try thinking of logos as if they are people. As people, we like being given a name, as opposed to random descriptions. “Ah, yes, the man with blue eyes, blue hair, and pink short shorts.” Descriptions like this are forgettable, hence our names. In this manner, a logo shouldn’t be an attempt to describe what the business is. Instead, the logo should identify the company in a way that is not forgettable.

Learn logos. A strong and effective logo should be clear, visual, distinct, and above all, obvious in its intended message. Firstly, the logo should be simple. A simple logo allows it to be versatile in its use, which is very important. A good effective logo can feature something random or unexpected without being over the top. The logo should be memorable. This can be achieved by having a once again; you guessed it — simple design and overall look.

Creating your design process. Every designer has their process by which they create something. However, all of these processes follow a very straight-forward and linear guide. This is the guide that you must establish on your own. First, interview your client and get your design brief. You want a clear image in your head to design the logo quickly and efficiently, without having to make re-runs. Then, you research. Conduct in-depth research on the topic itself. Now, this means learning about the history of the topic. Everything you can think of inside the spectrum. Competitors, old design history, and of course, the industry itself. After you research generously, you begin to reference successful logos and design archetypes that you’ve found.

From here, you can begin sketching and creating basic concepts and drafts of a possible logo. A lot of experimentation will be required here, so be patient. You may not find the desired logo until you’ve made fifty different drafts or outlines — this is very common in the world of graphic designing. After you think you’ve selected the right design, it is time to begin reflecting on your work. Take lots of breaks, of course. Doing this allows all of your ideas to mature, and can renew your enthusiasm. After you’ve gotten to the top few logos, you can present them to your client, and together work out which logo will fit best with the brand and style of the industry or company.

How to Make Money as a Graphic Designer

Do you have lots of bills that are being left unpaid? Are you always dreaming of taking a vacation in a beautiful part of the world? Wishing you could just buy the latest technology without worrying about the cost of it? Well, fear no more. You have good and valuable skills as a designer that do not have to be wasted. All you have to do is know where to look and correctly apply yourself to the field.

Sell Your Completed Work
Now, one thing you can do is cash in on what we call ‘unused’ files. Of course, not every single thing that you design will be adored by the clients. However, instead of letting all those things that you designed go to waste, you can earn money with them by selling them to marketplace design sites. There are websites where all sorts of graphic designers can sell icons, special logos, and other random illustrations and much more. There are even websites where you can sell entire designed web templates. You should still, of course, double-check the files that you’re selling and make sure that they aren’t at all under the copyrights of any previous clients. Why? Mistakes happen, and it is always better to be safe, rather than sorry.

Skill-Share
You can do things like host a skill-share class. What does this entail? Skillshare is essentially a website where people who have certain skill set can teach people who do not. Simple, right? Anyone can apply to be a teacher, and get paid for it — as long as they know what they’re doing, of course. Depending on the number of students you get in each class, your paychecks will vary.

Consulting
Give consulting a try. Consultants are highly valuable people. They are people with great experience in a few specific niches. If you happen to have a set of skills that other people in that field really want, you can sell them your knowledge. This is also known as e-coaching. It is pretty popular on the internet nowadays, and plenty of people make plenty of money from doing this.

It is highly recommended to know your value. So, charge what you think you’re worth and no less. If you have already done some sample work for a client, and now they feel that they want to hire you for a job, don’t hesitate in asking for the rate that you know you deserve. There are lots of designers — typically in the younger crowd — who never really seem to charge enough. That, or they seriously under-value the level of value in their work. Please, avoid this at all costs! Charging more can also help keep the quality and level of work at a premium.

Blogging
Start a blog. Make yourself out to be the pro you are, and people will follow accordingly. If you haven’t already begun a blog, then the time is now. Blogging may cost you time and effort, but in the end, it can pay off. You can use your blog for all sorts of things. You can share business advice, design advice, showcase your work, and even write and publish your tutorials. When you have a place on the internet that shows your knowledge and ideas, it can be incredibly valuable in the future. It also attracts clients, referrals, and can even help you begin new relationships with like-minded designers or bloggers. Of course, the more connections you have, the better. Who knows where having these connections can lead to in the future? The possibilities are endless.

Tips to Make Creative and Effective Banners For Your Website

Banners are often the first things that we see on a website and most often, banners are also the first things that can catch our attention when we visit a site. If you have a website and you want to make your own creative website banners to make your website more appealing and attractive, read on to find some tips that you might find useful.

Banners these days are also used as a tool in online advertising and not just something that introduces your website to online readers. If you don’t want to have banners that are of similar designs with other websites and advertisers, and if you want to make creative website banners for your website, you may want to explore and learn how to make your own.

Here are some tips that may guide you in making your own banners – whether for your website of for your ads.

  • Stick to the standard size of banners. Especially if you do advertising with your banners, it is important that the banner loads faster than the patience of the people waiting for the banner to load.
  • Be sure always that you have edited and proofread your texts for grammar as well as a misspelling. These are among the basics that you have to check out.
  • Choose your colors wisely. Yes, you may choose attractive colors to catch attention, but make sure too that you are not distracting the readers. Avoid glaring colors that are not reader friendly. If you are making banner ads, you can also make banners that blend well with the color of the website you are putting it in.
  • Add movements. Animated banners often catch more attention than the static ones, thus take advantage of this. Be creative in adding movements to your banners. However, keep in mind too that too much animation can also annoy readers, thus make sure also that your animations are not distracting but appealing. You can also make use of creative ideas such as changing of images when the mouse hovers over it or changing of colors – minimal animation can work well too.
  • Using flash in your banners is also another good point in making attention-grabbing banners. However, you have to keep in mind that these may not appear on the screen for users that do not have plug-ins to allow flash banners to show. If you don’t want to risk it, you can, however, opt to use the animated GIF format to add movements in your banner.

  • Have a professional looking banner. Of course, you have to make sure you are using images that are clear and not blurry. Also, make sure that your banners are properly aligned with and are not pixelated.

Keep these tips in mind if you are making creative website banners. Although there is no limit as to the design of your banners, it is also important to avoid some things that might forfeit the purpose of your banners.