What color palette should you pick for your branding?

 

Do you know color only can make your website distinct? Yes, this is true. The color of your site conveys the overall feel and mood of the site. It also plays a significant role in helping the internet users recognize your brand quickly and can, in turn, lead to increased sales. So choosing the right color combination for your site is quite important. However, it may not be accessible to many people who are new to web designing. You can be confused about what colors to choose, and this is normal. In this article, I will take you through some tips to help you choose the right color scheme of your site and make it as appealing as possible to your prospects and customers.

1. Choose a natural palette of colors.
Choosing natural colors rather than their artificial counterparts is a good idea for any site. You should combine them in such a way that they bring about the emotional response you would like from your customers. Avoid using unnatural colors like bright red or green as they can cause eye fatigue and thus chase away your site’s visitors.

2. You should create a strong contrast between the page’s text and its background.
The best and the most used combination is black text on white background. However, there other good color combinations you can use as well. Besides white color for your background, you can use dark blue, black and gray. But this situation changes when you want to promote a product. In this case, it’s good to use desaturated colors.

3. Choose three different colors and use them consistently throughout your site.
To create a good experience for your site’s visitors, using chromatic harmony is highly advised. You can also select 4 to 5 colors, but if they exceed that, they will create inconsistency on the site and also be an eyesore to your site’s visitors. This can make them avoid some parts of your site.

4. Consider people with visual disabilities
While designing your site, you should understand that you will have different kinds of people visiting your site. The response to colors will depend on factors like age, gender, and cultural background.
The elderly like sites with restrained and sober colors while youngsters will find bright and vivid colors more pleasing. Men also tend to prefer orange and blue to yellow and red while women yellow to orange and red to blue. Don’t assume all women like pink color and thus apply it to your women products website.

These are some tips to help you choose a good color combination of your site. Most importantly, keep it simple. Don’t use many colors thinking that they will please your visitors. Understand your target customers and choose their favorite colors.