What is the Logo Design Process

Before you get too busy with the actual design of the logo, you should understand what exactly a logo is, and what its effect should be upon onlookers. A logo is something that is the companies or products identification. This identification is usually shown through the means of a symbol, signature, or a flag of some type. Now, it should be understood that a logo does not directly describe the business. It is complicated. A logo receives their meaning from the type of quality of the very thing that they represent — not the other way around, as many would assume. Logos are present to create a source of identification, not an explanation. In short, what a logo appears to look like is not an important as what it means. Why should a company have a good logo? Read more here.

To further explain this concept, you should try thinking of logos as if they are people. As people, we like being given a name, as opposed to random descriptions. “Ah, yes, the man with blue eyes, blue hair, and pink short shorts.” Descriptions like this are forgettable, hence our names. In this manner, a logo shouldn’t be an attempt to describe what the business is. Instead, the logo should identify the company in a way that is not forgettable.

Learn logos. A strong and effective logo should be clear, visual, distinct, and above all, obvious in its intended message. Firstly, the logo should be simple. A simple logo allows it to be versatile in its use, which is very important. A good effective logo can feature something random or unexpected without being over the top. The logo should be memorable. This can be achieved by having a once again; you guessed it — simple design and overall look.

Creating your design process. Every designer has their process by which they create something. However, all of these processes follow a very straight-forward and linear guide. This is the guide that you must establish on your own. First, interview your client and get your design brief. You want a clear image in your head to design the logo quickly and efficiently, without having to make re-runs. Then, you research. Conduct in-depth research on the topic itself. Now, this means learning about the history of the topic. Everything you can think of inside the spectrum. Competitors, old design history, and of course, the industry itself. After you research generously, you begin to reference successful logos and design archetypes that you’ve found.

From here, you can begin sketching and creating basic concepts and drafts of a possible logo. A lot of experimentation will be required here, so be patient. You may not find the desired logo until you’ve made fifty different drafts or outlines — this is very common in the world of graphic designing. After you think you’ve selected the right design, it is time to begin reflecting on your work. Take lots of breaks, of course. Doing this allows all of your ideas to mature, and can renew your enthusiasm. After you’ve gotten to the top few logos, you can present them to your client, and together work out which logo will fit best with the brand and style of the industry or company.